How Pride became a business — and lost its soul along the way

Tim McCaskell remembers the first time businesses were approached to sponsor Toronto Pride. Those early ads in the 1980s “seemed relatively benign,” he says.

The first Pride in Toronto was a one-day affair in 1981 full of information, entertainment and speakers — a celebratory space-claiming event after community protests against the Toronto police’s bathhouse raids.

#lgbt #gay #lesbian #bisexual #transgender #homophobia #equality

Read the full article HERE.