Is the LDS’s support for the LoveLoud Festival just good PR?

A first-time music festival aimed at supporting LGBTQ youth charities will bring several big names to Orem later this month and now has a statement of support from The Church of Jesus Christ of Latter-day Saints.

The LoveLoud Festival will be held Aug. 26 at Utah Valley University’s Brent Brown Ballpark and will be a homecoming of sorts for Imagine Dragons and Neon Trees, two bands whose paths to stardom began in Utah.