Palm Springs “Gay Pride Week” kicks off.

It’s Greater Palm Springs Pride weekend! The event not only brings in visitors from across the country but it also means a big boom for local businesses.

“Now we get a mix of snowbirds, you get a mix of all of these visitors, you get people from Los Angeles and everybody kind of co-mingles quite nicely and it also makes business a little better too,” said Dean Ravine, owner of the Black Book Bar in Palm Springs.

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Read the full article HERE.