Japan wants LGBT tourists to visit its disaster zones…seriously.

A couple prepares to take part in the Tokyo Rainbow Pride Parade on May 6, 2018 in Tokyo, Japan. (Photo by Tomohiro Ohsumi/Getty Images)

Japan is hoping LGBT people can boost tourism in a region formerly plagued with natural disasters.

The country’s Reconstruction Agency has launched an initiative to draw queer and trans people to visit the Tohoku region, according to the Japan Times.