Dole risks backlash for ‘Sunshine For All’ diversity campaign

Dole's campaign, Sunshine For All, promotes diversity, inclusivity, sustainability as well as efforts to end malnutrition. (Photo: DOLE PACKAGED FOODS, LLC)

Why would the largest producer of fruits and vegetables on earth promote a product with commercials featuring gay couples, and risk alienating consumers who say they are opposed to the so-called “LGBTQ lifestyle”?

“If you’re a company that believes in…