BUSINESS Archives | Page 115 of 122

You’re free to pee in the Lone Star State.

August 16, 2017 compassq Comments Off

Amid opposition from hundreds of businesses and moderate Republican lawmakers, a Texas measure that would restrict access to bathrooms in schools and public buildings according to the gender on a person’s government-issued ID appears to be dead, according to lawmakers. The state Senate passed SB3 in July by a 20-10 vote, but it was never referred to the House. The House version, HB46, never made it to committee, making passage unlikely before the legislature completes its 30-day special session on Wednesday.

Social responsibility being pushed forward by businesses.

August 16, 2017 compassq Comments Off

With 50 Fortune 500 companies and more than 400 small businesses voicing opposition to a proposed Texas bathroom law, the phenomenon of brands taking stands shows no sign of abating. But there was a pause, immediately after U.S. President Donald Trump was inaugurated, when large companies showed signs of retrenchment from publicly advocating for progressive policies on environmental, social and governance issues, according to a poll from the nonprofit CEO-led coalition CECP.

Travel bans hit them where it hurts, the wallet.

August 15, 2017 compassq Comments Off

Six states now prohibit their employees from taking nonessential work trips to states with laws that, in their view, discriminate against lesbian, gay, bisexual and transgender people. Both supporters and opponents of these travel bans say they are mostly symbolic. Nevertheless, the people charged with attracting visitors to the affected states say the repercussions are real: Canceled conventions and hotel bookings have cost cities and states millions.

The brands that got it right supporting Pride.

August 15, 2017 compassq Comments Off

Every June, big brands show their appreciation for LGBT dollars, I mean dignity, by featuring queer faces in their ads and brand messaging. On one hand, it’s quite heartwarming and affirming to walk around cities throughout the world and see Gilbert Baker’s rainbow flags waving in store fronts and from lamp posts.

Free speech or hate speech?

August 14, 2017 compassq Comments Off

A real estate agent got more than he bargained for when he made his feelings on the upcoming gay marriage postal vote public. Rod Robertson put up a sign reading ‘please vote no to SSM (same sex marriage)’ outside his Sunshine Coast, Queensland, office. The sign bears the name of his Cooloola Sands, a new housing estate near Tin Can Bay, and was spotted by locals who posted it online or called in.

Handbook of LGBT Tourism & Hospitality Marketing: A Guide for Business Practice.

August 13, 2017 compassq Comments Off

Ed Salvato is an LGBT travel expert and co-author of the recently released Handbook of LGBT Tourism & Hospitality Marketing: A Guide for Business Practice. He served on the Board of Directors of the International Gay & Lesbian Travel Association (IGLTA) for six years and is co-founder and chief content officer of ManAboutWorld magazine, a smartphone- and tablet-based mobile and digital gay travel magazine.

LGBT inclusion is good for the economy.

August 12, 2017 compassq Comments Off

Though it might surprise some to learn that 65 percent of Americans feel that LGBT inclusion is good for the economy, it was what Ogilvy’s Bill Berman suspected his agency’s most recent LGBT marketing survey would show. “We had a sense that the cultural landscape is shifting to be more inclusive,” said Berman. “One of the reasons why we wanted to do the survey was to learn more how that shift pertains to brands and businesses. We had this inclination that because advertising doesn’t exist in a vacuum, there must be some sort of effect on non-LGBT audiences when a brand’s advertising is LGBT-inclusive.”